Establish trust with your buyers


  1. Take responsibility for what you’re selling
    If you can’t complete a sale, you should hold yourself accountable, not the buyer. 
  2. Be credible
    Always be honest with your buyers and put your money where your mouth is.
  3. Support your sale with printed materials
    People have more faith in what they see rather than in what they hear. 
  4. Write down specifics
    Write down what you’ve proposed, suggested, offered, etc. to keep a spotless record of your interactions with buyers. 


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