Establish trust with your buyers
from Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone
How to Apply This
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Take responsibility for what you’re selling
If you can’t complete a sale, you should hold yourself accountable, not the buyer. -
Be credible
Always be honest with your buyers and put your money where your mouth is. -
Support your sale with printed materials
People have more faith in what they see rather than in what they hear. -
Write down specifics
Write down what you’ve proposed, suggested, offered, etc. to keep a spotless record of your interactions with buyers.
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