Establish a robust referral marketing model

Create a referral target market – Develop a target list of individuals and companies motivated to refer. This can be clients or a network of related businesses.

Design a referral education system – Educate your referral sources on your ideal client, core message and referral marketing process.

Outline how to refer – Create a series of referral tools, such as a proposed letter of referral, referral-type postcards, business cards or company stationery gifts.

Identify a referral follow-up strategy – Let referral sources know when you have contacted a referral, how it went and when a referral becomes a client.