Establish a robust referral marketing model


  1. Create a referral target market – Develop a target list of individuals and companies motivated to refer. This can be clients or a network of related businesses.
  2. Design a referral education system – Educate your referral sources on your ideal client, core message and referral marketing process.
    Outline how to refer – Create a series of referral tools, such as a proposed letter of referral, referral-type postcards, business cards or company stationery gifts.
    Identify a referral follow-up strategy – Let referral sources know when you have contacted a referral, how it went and when a referral becomes a client.


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