Establish a robust referral marketing model
- Create a referral target market – Develop a target list of individuals and companies motivated to refer. This can be clients or a network of related businesses.
- Design a referral education system – Educate your referral sources on your ideal client, core message and referral marketing process.
Outline how to refer – Create a series of referral tools, such as a proposed letter of referral, referral-type postcards, business cards or company stationery gifts.
Identify a referral follow-up strategy – Let referral sources know when you have contacted a referral, how it went and when a referral becomes a client.
No insights yet
Our site saves small pieces of text information (cookies) on your device in order to deliver better content and for statistical purposes. You can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings you grant us permission to store that information on your device.