Brand Storytelling
Branding
Establish a brand mission statement that helps your audience stay connected to you.
from Brand Storytelling: Put Customers at the Heart of Your Brand Story by Miri Rodriguez
How to Apply This
- Map out your story topics.
Describe who and what the story is about. - Develop your story mission.
Write down what you hope to accomplish by telling the story. What is the ultimate purpose of your brand story? - Establish your brand attributes.
Think about your brand’s identity. How would you describe the personality of your brand based on it? - Establish your key audiences.
Briefly describe who this story is intended for. Who are the specific audience(s) your brand serves? - Find the feelings.
Describe what feelings you hope to evoke from your audience by telling the story. - Determine how you can make your story believable.
What are some key points in the story that support your message? - Establish your story tone and manner.
Describe the tone and manner in which you would want your brand story to be delivered.
Why Use Mentorist?
- Track your progress and build lasting habits
- Get personalized reminders to stay on track
- Access hundreds of book summaries with actionable steps
- Transform knowledge into action in just 15 minutes a day
Ready to Take Action?
Download Mentorist to track your progress, get personalized reminders, and turn this insight into a lasting habit.