Ensure your identity elements match your target market and core message


  1. Examine your identity elements
    Evaluate all your company identity elements, including logo, name and everything that comes under the umbrella of style (company documents, website, social media, signage, vendors, employees etc.)
  2. Appoint a professional graphic designer
    Consult with a designer to create your logo after developing collaborative elements in a creative brief.
  3. Implement identity standards
    Create graphic standards, professional scripts, email templates and a positive office environment that represents your brand. 
  4. Create identity elements for your core processes
    Give marketing, sales, fulfilment and customer service processes a marketing element. This can be done by assigning a name that reflects your core message and brand. 
  5. Complete identity audits
    Audit your existing materials to measure positive or negative impact so you can strengthen your company’s identity. 


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