Drive customer engagement for your small business by fusing online and offline tactics

Instructions

  1. Discover what you need to do
    Ask your offline customers what they are looking for and study successful online competitors. You can then use this information to create awareness for your products and services.
  2. Creat content accordingly
    Create online content that answers the questions your prospective customers have about your products and services. Then identify local directories, social networks, and bookmarking sites that lead back to your primary web hub.
  3. Engage with clients and customers
    Demonstrate your value, experience, trustworthiness, and expertise to drive business into your offline store. Face-to-face engagement is important, so using online video content can be very effective.

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