Develop your marketing plan, budget and calendar


  1. Establish marketing goals – Consider vision marketing goals of where you see your company in the future as well as tactical goals to achieve these objectives.
  2. Determine how to measure marketing success – Create a wall-sized poster that outlines critical goals for everyone to see.
  3. Create a marketing budget – Determine how much a new client is worth to your business vs. how much you can afford to invest to acquire a new client.
  4. Generate a marketing calendar – Create a calendar to track marketing activities and act as a visual marketing project management system.


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