Getting to Yes
Negotiation
Develop your BATNA (best alternative to a negotiated agreement) before approaching a negotiation

Develop your BATNA (best alternative to a negotiated agreement) before approaching a negotiation

from Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William Ury

How to Apply This

  1. What are the actions you might take if no agreement is reached?
    List them all down on a sheet of paper.

  2. Improve your options and make them more realistic
    Review the list you’ve just written down. Which options seem most promising to you? Choose one or two, then make them more realistic by pursuing them. For example, if it’s a job at another company, try getting an offer from them. Having one job offer in hand will make your other job negotiations much easier (and less stressful).

  3. Choose the best BATNA from your list
    Select only one, preferably the one that you made realistic at the previous step.

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