Brand Storytelling

Define your perfect story persona

Instructions

Research which storytellers work best for your brand and brand strategy.
Generally, nano and micro-influencers are more authentic. Since they’ve organically cultivated a niche audience of the people you like to reach, they will be most likely be emotionally tied to your brand story.
Carefully define your story persona.
Evaluate your brand story characteristics and decide which type of personality can best complement those characteristics.
Make a list of influencers or employees who represent the personality that complements the characteristics of your brand.
When deciding which influencer or employee to choose, consider the following: Does this influencer best represent your brand story? Who is this influencer or employee as a character within the brand story? Does the influencer or employee seem like an intruder or a natural addition to the brand story?
List out your audience's motivations.
Revisit the list of factors you established earlier on that described what keeps your audience engaged and inspired. Reflect on whether the story persona you developed is attractive to your audience. Would it woo your audience? Would they be inspired to learn more about your brand because of it?
Ensure the story persona evokes the same emotions as the brand story does.
The story persona must be able to evoke the same emotions within the audience as the brand story does. This allows your brand to stay consistent, trustworthy, and authentic. Ask yourself: Does the story persona awaken the same emotions from the audience as the brand story does? Does the persona set the right mood for the brand story?
Give your story persona an identity.
Assigning your story persona personality attributes is important because it further supports the consistency of your brand story. Did your story persona come from humble beginnings? Are they always cheerful and inviting?