Create the strategy for your social media presence

Find out where your audience lives and breathes.
There are many online platforms that you could choose to promote your brand or use for marketing purposes. You need to find the one that resonates the most with your audience. For example, a younger audience will more likely be found on Instagram, Twitch, and TikTok.

Define how you provide value for your audience.
Does your service or product solve your audience’s problems? Find people who openly speak about the problem you want to solve and hook them directly.

Collaborate with an influencer.
Research popular individuals that could aid in the promotion of your brand and help you with your marketing efforts.

Personify your brand.
Your brand needs to be represented with something concrete and relatable such as a person, a specific activity, or an attitude. For example, K-Swiss became the entrepreneurs' to-go sneaker company by collaborating with the famous entrepreneur Garry Vaynerchuk.