Create marketing, product and service offerings to aid the client development process
from Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch
How to Apply This
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Understand the client stages
Ensure a full understanding of the five client stages. -
Develop marketing, product and service offerings
Establish touch points, processes and product or service offerings that meet the seven phases of the marketing hourglass. -
Map customer contact and performance
Monitor performance to quickly identify and resolve any issues in the hourglass marketing model.
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