Create marketing, product and service offerings to aid the client development process


  1. Understand the client stages
    Ensure a full understanding of the five client stages.

  2. Develop marketing, product and service offerings
    Establish touch points, processes and product or service offerings that meet the seven phases of the marketing hourglass.

  3. Map customer contact and performance
    Monitor performance to quickly identify and resolve any issues in the hourglass marketing model.


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