Brand Storytelling
Branding
Create an unforgettable brand story
from Brand Storytelling: Put Customers at the Heart of Your Brand Story by Miri Rodriguez
How to Apply This
- Let your brand story come alive.
Rather than defining your story setting, find it. Let your brand story unfold in as many places and moments as possible. - Use visual elements to generate emotional responses within your users.
Use colors, typography, and photography to help generate emotional responses, making the story meaningful to the users. - Utilize your brand assets well.
Your logo, typeface, slogans, voice, and tone should also tell your brand story. - Keep your conclusions semi-ambiguous.
Let the audience draw their own conclusions.
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