Brand Storytelling
Branding
Create an unforgettable brand story

Create an unforgettable brand story

from Brand Storytelling: Put Customers at the Heart of Your Brand Story by Miri Rodriguez

How to Apply This

  1. Let your brand story come alive.
    Rather than defining your story setting, find it. Let your brand story unfold in as many places and moments as possible.
  2. Use visual elements to generate emotional responses within your users.
    Use colors, typography, and photography to help generate emotional responses, making the story meaningful to the users.
  3. Utilize your brand assets well.
    Your logo, typeface, slogans, voice, and tone should also tell your brand story.
  4. Keep your conclusions semi-ambiguous.
    Let the audience draw their own conclusions.

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