Create an effective email campaign.

Start with a goal.
Your goal could be anything. For example, multiply the number of sales made directly from your website or launch a new product.

Make your email content interesting and appealing to your target audience.
You could make your email content interesting by including links to industry articles, including short excerpts from your blog post, using images on topics that have visual impact, and announcing sales and promotions activities like contests and giveaways.

Make your email mobile-friendly.
Nowadays, most clients open their emails from their mobile phones, so you will have to check out your layout and images to ensure that they are mobile-friendly.

Test the campaign.
You can only know what can work for your business if you try a few different options. For example, you can only find out the best time people typically open their emails by sending messages at different times of the day.