Create a micromovement.
from Tribes: We Need You to Lead Us by Seth Godin
A leader supports a movement, and this movement doesn’t have to be big. It can be as small as 10 people. There are certain rules about creating a real movement, and following these steps will ensure that your movement thrives.
How to Apply This
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Publish a manifesto
Create and make it easy for your manifesto to spread far and wide. It doesn’t have to be written. It’s like a mantra and a motto. It is a way of looking at the world. The goal of this is to unite the members. -
Make it easy for your followers to connect with you.
It can be as easy as creating a group on Facebook or an emailing list. -
Make it easy for your followers to connect with one another.
A Facebook group is not enough. It’s just a tool. Your goal is to figure out how to make interactions happen. -
Realize that money is not the point of a movement.
Don’t try to cash out on the movement. Money exists only to enable it. -
Track your progress.
Do it publicly and create pathways for your followers to contribute to that progress.
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