Create a direct mail campaign for your small business

Instructions

  1. Create your ideal mailing list – Conduct research to identify a number of qualified suspects then create a contact database to track responses and follow-up activities.
  2. Write a sticky sales letter – Write your letter using the formula, edit for impact the next day, let a professional proofread for errors and edit once more for passion.
  3. Create a swipe file – Set up a file or letters and offers you receive so you can hang on to ideas that work and those that don’t work. Adding your details to a direct mail order list is a good way to receive some of the best sales letters.
  4. Consider other direct mail advertising forms – Postcards, handwritten and lumpy mail can prove to be highly successful. Lumpy mail can be set up as a three-stage campaign, with a call to action on the last piece. 
  5. Create a calendar of contact points – Contact prospects at least eight to ten times a year by setting up a monthly calendar of contact points. This could include phone calls, newsletters, new product or service offerings, workshop invitations, request for a critique of a sales letter and/or a client case study.

Insights

No insights yet

Take action!

Our mobile app, Mentorist, will guide you on how to acquire this skill.
If you have the app installed
or

Our site saves small pieces of text information (cookies) on your device in order to deliver better content and for statistical purposes. You can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings you grant us permission to store that information on your device.