Consider using Snapchat.
from Crushing It!: How Great Entrepreneurs Build Their Business and Influence by Gary Vaynerchuk
Snapchat has over 170 million daily active users and 10 billion daily video views. It’s a massively underestimated social network. It has remained among the top five apps on the AppStore for a long time.
On Snapchat, content disappears—it’s not permanent, and this makes it very special. That’s why Snapchat is the best platform to start on: because you can show your imperfections, you can make mistakes, and no one will remember it. You can post your throwaway content.
How to Apply This
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Hack the culture—Snapchat is truly a test of your branding powers.
You don’t have hashtags or ads there. The only way to succeed is to be great with branding. -
To be strong on Snapchat, be strong on other platforms as well.
It’s about getting traffic from Youtube, Facebook, or Instagram. People cannot discover you through Snapchat. -
Some ideas for how you can grow your followers and build your brand on Snapchat:
Write multiple blog posts about Snapchat.
Create Snapchat events.
Pay for a Google Ad that asks something like, “Who should I follow on Snapchat?” and offers a list of names, with yours at the top.
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