Connect to people’s emotions to motivate them to embrace change


  1. Get people to see and feel the change instead of asking them to analyze it
    Instead of using tables and charts to market a new product line, use physical demonstrations where your audience can see and touch the items. If it’s a new clothing line, set up displays where people can see different designs and colors. If you want to raise awareness about an impending problem, present disturbing photos that can shock people to action.

  2. Show your team the glory they’ll receive if they create a successful product
    Your software development team has built a new app but initial customers are struggling to use it. Your team insists that the customers are wrong. To inspire them to tweak the product, describe to them how they’ll look like software heroes if they successfully launch the product. Tell them that incorporating customer feedback can increase their chances of success.

  3. Get your team to interact with the end-user
    If customers are struggling to use a product, bring your product developers together in a room and let them watch how consumers interact with their product. This will help your developers empathize with the consumer’s challenges. They’ll make the product easier to use instead of assuming that the product manual is enough.

  4. Praise your employees for accepting change in the company
    Employees often perceive change as a threat to their jobs or a sign that their skills are inadequate. Therefore, offer public praise and recognition for any new solutions that an employee can come up with to solve existing problems.


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