Capture your unique difference and communicate this in a powerful way


  1. Review your ideal customer profile 
    Revisit your ideal customer description so this is at the forefront of your mind as you develop your core marketing message.
  2. Discover your unique selling position
    Look at your business, products and services to create an element that stands out, like an astonishing guarantee.
  3. Conduct research
    Survey clients, study your competition and understand what you are selling in terms of what buyers are going to get from your product or service.
  4. Develop the marketing purpose statement
    Create a statement that outlines your purpose, how you stand out and how you want to be perceived. This can be in plain English as this in an internal tool for you and the team.
  5. Establish a core marketing message
    Create a short statement that blends your marketing purpose with the benefits you can offer. 


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