Build and develop a total web presence for your business

Rework your marketing kit
Use the educational content from your marketing kit to create content for your website and consider adding a blog to your mix.

Hire a web designer
Create specific instructions and discuss target clients, competitors, core message, identity elements and websites that you like with your designer. Ensure the designer has great SEO experience.

Build your web presence
Take action across these five key areas:
 -The Listening Station – Enhance online marketing by monitoring your brand, products, competitors and industry via Google Alerts, review sites, blogs, industry articles and social bookmarking sites.
 - Content as a Hub – Add a blog and guest bloggers, keyword-rich articles, blog post answers, FAQ pages, video and audio content to your website.
 - Pushing out Assets – Create and update YouTube, Flickr, SlideShare, Twitter, LinkedIn and Facebook business accounts as well as maintain presence on review sites and wider social networks.
 - Facilitating Community – Organise events and groups to bring people together, set up group blogs and Facebook groups, use project and customer portals to develop informative and collaborative environments.
 -Social technology – Blend the use of social technology tools with a personalised approach to maintain a human touch but also be efficient.