Build a powerful product vision

Establish the "why" and “what” of your product.
Why do you want to create your product? What problems does your product solve? What would you want your product to look like?

Define the target audience for your product.
Understanding the users and their needs, challenges, and pain points can ensure that every aspect of the product strategy is tailored to the target customer.

Specify the unique value proposition.
This is the critical part of the product vision, where you will try to define how your product offers value to users. This will make your customer decide whether to stay with your product or seek alternative solutions.

Pinpoint the key metrics.
What key metrics will you use to validate or invalidate your ideas and hypotheses? What makes you and your team the right people to tackle this problem and bring a new solution to market? It could be anything, such as a technical advantage, ease of access to the market, a powerful brand, etc.