Transform fear into your fiercest ally by charging forward

Hard - Requires significant effort Recommended

Monica stared at her cell phone, hand trembling over the dial. She’d promised herself she’d call her dream client by Friday—but every time she thought about it, her stomach flipped.

Deep down, she knew this call could change her business, but fear had her frozen. She remembered reading that fear is just misplaced excitement, swapping neural signals for panic instead of opportunity. So Monica decided to treat her fear as a compass rather than a stop sign.

Dedicating herself to a fierce deadline—48 hours—she blocked off time to do nothing but call. When the moment arrived, she put on her best jacket, took a deep breath, and dialed. The line clicked and her heart thundered. What if he hung up? What if he mocked her prices?

She introduced herself, stumbled through a brief pitch, then paused. To her astonishment, the prospect asked to meet the next day. He said he’d heard about her expertise and was curious to know if she could double his client base.

Monica felt her resistance melt. That frightening leap had not ended in disaster but in her first five-figure contract. She realized fear had only been her silent partner, testing her resolve. By charging head-on, she unmasked the blocks that kept her stuck and rewired her brain’s “can’t” into “watch me.”

You’re on deck now. Name your biggest money-related fear and set a clear deadline—say, by Tuesday afternoon you must dial that sales lead or submit that pitch. Notice every thought that tries to stop you, jot it down in a sentence or two, then say, “Thanks, fear, for the heads-up,” and do it anyway. Feel your heart pound—that’s your own power fueling you into new territory. Put this into practice tonight.

What You'll Achieve

You’ll unearth subconscious money blocks and learn to reorient fear as a source of courage, boosting your confidence to take bold leaps. Externally, you’ll convert tough conversations and risky moves into real income.

Charge at fears to expose hidden blocks

1

Choose one fear to face.

Pick the scariest money-related action on your list—making that big sales call, hiring help, or raising your price. Name it aloud so it no longer lingers in the shadows.

2

Set a bold deadline.

Give yourself one week—or even two days—to take that leap. A hard deadline turns a nebulous goal into a clear challenge that floods your body with motivating urgency.

3

Notice the resistance.

When doubt or shame shows up (e.g., “They’ll laugh at me!”), write down exactly what belief triggered it. This is key intelligence on what’s been hiding beneath the surface.

4

Thank your fear then act anyway.

Say, “Thank you, fear, for showing me what matters most,” then complete the action. Each time you charge forward, your fear becomes less of a roadblock and more of a guide.

Reflection Questions

  • Which money-related fear have I avoided the longest?
  • What belief lies beneath this fear?
  • How would my life change if I took that leap today?
  • What deadline feels urgent enough to galvanize me?
  • How can I celebrate my bravery once I act?

Personalization Tips

  • Before your first conference pitch, call the toughest skeptic you know and run your script by them.
  • To build fitness confidence, try the heaviest weight that intimidates you most for one set.
  • If you dread an awkward conversation, schedule a meeting with that person within 48 hours. Make it happen.
You Are a Badass at Making Money: Master the Mindset of Wealth
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You Are a Badass at Making Money: Master the Mindset of Wealth

Jen Sincero 2017
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