Your beliefs run the show—get clear and take back control

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You’ve skimmed every finance article, tried every side hustle, yet your bank account still feels pinched. The truth is that your deepest money blocks aren’t out there—they’re in here, hiding in plain sight among the beliefs you quietly repeat. Imagine your subconscious as a seven-year-old wearing the crown of your whole life. Every careless thought or handed-down opinion about money becomes its royal decree.

One evening, Marisol sat at her kitchen table beneath the glow of a single lamp, staring at her dwindling bank balance. She remembered hearing her parents say, “Rich people are greedy,” over and over while they mined spare change from couch cushions. Her heart sank as Marisol realized she’d been broadcasting that same message to the Universe for decades.

She grabbed a notebook and scribbled the phrase that haunted her most: “If I make money, people will abandon me.” Then she asked herself, “Do I really believe this? Does evidence exist that proves it?” Marisol’s pen paused. She hadn’t lost a single friend just because her income rose. In fact, when she lent her cousin emergency funds without judgment, their bond deepened.

From that night on, Marisol began replacing each dark thought—one by one—with a bracing new mantra: “Wealth deepens connection, not destroys it.” Feeling the words in her chest gave her a rush of hope. Within weeks, two existing jobs offered her more hours and better pay. She wasn’t just waiting for opportunity—she was reprogramming the system so it couldn’t help but send her what she needed.

Now, you take action. Sit down with your journal and pull out every money thought you’ve let slide by without questioning. Gently interrogate each one—why did you believe it? Then craft an opposing true statement that lights you up, even for a moment. Repeat those words until you feel them in your bones. This simple shift in your inner dialogue is the spark to ignite new possibilities for earning and saving. Give it a try tonight.

What You'll Achieve

You’ll overhaul your subconscious money blueprint, replacing self-sabotaging beliefs with empowerment and clarity. This mindset shift boosts confidence, reduces stress, and opens the door to new financial opportunities.

Unmask and rewrite your hidden money beliefs

1

List your money mantras.

Spend five minutes writing every phrase you repeat about money—both positive and negative. Notice ‘I’m broke’, ‘Money is the root of all evil’, or even ‘Money loves me’. Capturing these thoughts makes the unconscious conscious.

2

Question each limiting belief.

For every negative mantra, ask: ‘Is this actually true? Where did it come from?’ Write down alternative explanations. This exposes stories you’ve accepted without proof.

3

Craft empowering replacements.

Rewrite each negative belief as an affirmative truth that energizes you—for example, ‘Money supports my growth’. Make them short, vivid, and emotional.

4

Say your new truths daily.

Repeat your rewritten beliefs aloud every morning and night. Feeling them in your body anchors new patterns. You can even turn them into fun phone reminders.

Reflection Questions

  • What repeated phrases do I tell myself about money?
  • Do I truly believe each of these statements, or are they inherited?
  • What tangible proof do I have that contradicts each limiting belief?
  • Which new mantra feels most compelling and energizing?
  • How can I remind myself of this new mantra throughout my day?

Personalization Tips

  • At work, replace “I can’t negotiate a raise” with “I get paid what I’m worth” before your next one-on-one.
  • In fitness, turn “I’ll never get in shape” into “Every workout brings me closer to my strongest self.”
  • When parenting, swap “I’m a bad mom” for “I learn every day how to be more patient and loving.”
You Are a Badass at Making Money: Master the Mindset of Wealth
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You Are a Badass at Making Money: Master the Mindset of Wealth

Jen Sincero 2017
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