Your subconscious writes your script until you rewrite the script on purpose

Hard - Requires significant effort Recommended

Most of what you do each day isn’t deliberate, it’s scripted. The script was drafted in childhood by comments, looks, and rules you absorbed long before logic showed up. If a parent grumbled that money means struggle, your brain filed that under “truth” and built behaviors to match. As an adult, you work hard, then accidentally undercharge or overspend so the belief stays in place. It’s not malice, it’s efficiency. The brain loves predictability, even when predictable hurts.

The first clue you’re living inside an old belief is a repeating result. Same income ceiling every year, the same kind of breakup, the same mid-project dropout. When you do the “because” drill—writing “This happens because…” five times—you push past tidy reasons into the real ones. Often you’ll hear an old voice. “Because good people don’t talk about money.” Or “Because being chosen is safer than choosing.” When the old voice is visible, you can challenge it.

Micro-anecdote: A designer noticed she froze when discussing price. Her fifth “because” revealed a teacher who mocked “people who chase money.” She replaced her belief with “My rates honor the value I create” and practiced saying her number while stirring her morning coffee. Two weeks later, she signed a client at 1.6x her old rate.

This isn’t magic, it’s neuroplasticity. Thoughts fire, neurons wire, and behaviors follow. Cognitive restructuring helps you replace distorted thoughts, while behavioral experiments (your two-week test) give your brain fresh evidence. Over time the new belief becomes the efficient path, not the old one. You’ve rewritten the script by living a different scene.

Choose one repeating result you’re tired of and write it down. Use the because drill five times until you hit the uncomfortable origin, then write a replacement belief that would force you to act differently this week. For the next 14 days, behave as if it’s already true—quote the new rate, pick dates who show up, or keep training after week three—and jot a few lines each night about what happened and how you felt. If you wobble, that’s data, not failure. Keep acting the new way until the behavior feels one notch easier. Start your two-week test tomorrow morning.

What You'll Achieve

Internally, increase self-awareness and belief flexibility. Externally, produce a measurable shift in one pattern (price accepted, workouts completed, dates chosen) within 14 days.

Surface and swap one hidden belief

1

Spot the repeating result

Pick one stubborn pattern—income cap, dating the same type, quitting at week three. Name it plainly in one sentence.

2

Do the ‘because’ drill

Write your belief about why this keeps happening five times, each time pushing past the first excuse. Look for early messages from family, culture, or past failures.

3

Draft a replacement belief that costs you something

Create a new belief that demands different action, like “Clients value my premium work.” If it doesn’t change behavior, it’s fluff.

4

Run a 14-day behavior test

Act as if the new belief is true for two weeks. Price accordingly, choose different dates, or train past week three. Track results and feelings daily.

Reflection Questions

  • Which result in my life repeats so often it’s almost a running joke?
  • What old voice or rule did I hear during the ‘because’ drill?
  • What action this week would prove my new belief is real?
  • How will I track evidence without judging myself?

Personalization Tips

  • Money: Replace “I’m bad with sales” with “I sell by serving,” then make three offers this week.
  • Health: Swap “I always regain weight” for “I maintain with systems,” then meal-prep twice weekly.
  • Relationships: Replace “I attract avoidant partners” with “I choose consistent people,” then say no to mixed signals.
You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life
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You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life

Jen Sincero 2013
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