Merge Your Vision with Others to Multiply Impact

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A legal practitioner had spent years drafting a detailed biography of her grandmother, while a respected historian was independently working on the same figure. Both raced in isolation, burning months on overlapping research and slow progress.

When they finally connected at a conference, one asked the other: “Why don’t we join forces?” They pooled archives, interviews, and writing drafts, then presented a unified proposal to a publisher. Within weeks they had an offer—something neither could have achieved solo.

The coauthored work drew on academic rigor and personal anecdotes, creating richer storytelling. It hit best-seller lists and spurred speaking invitations neither had envisioned. More importantly, their shared purpose expanded: beyond a biography, they launched a foundation preserving family histories.

This case highlights how merging visions with the right Who not only accelerates completion but elevates impact. Co-creation multiplies your purpose by tapping into each collaborator’s unique resources and networks, turning solitary ambition into communal transformation.

Start by listing any long-standing passion project you’ve delayed. Search for an expert in your circle tackling the same topic and send a clear note offering to merge your work. Sketch a two-column roadmap assigning research, writing, or outreach to each partner. Celebrate your first shared milestone publicly, then plan the next phase. Try emailing that potential coauthor today.

What You'll Achieve

You will learn how strategic partnerships accelerate complex projects, reduce duplication, and unlock new audiences, doubling or tripling your collective reach and purpose.

Coauthor big ideas with expert Whos

1

Identify parallel projects

Find someone working on a similar topic—writing a biography, researching a cause, or building a product—that aligns with your passion.

2

Reach out with mutual value

Send a genuine note offering your existing work or insights and propose co-creation. Emphasize how combining efforts benefits both visions.

3

Draft a joint roadmap

Outline shared milestones—research dates, draft reviews, publishing steps—and assign roles to each partner based on strengths.

4

Celebrate and iterate

After completing the first milestone, publicly acknowledge the partnership’s success. Use feedback to refine roles and expand the collaboration further.

Reflection Questions

  • What passion project feels stalled by solo effort?
  • Who else shares equal passion and expertise in that topic?
  • How can you best complement each other’s strengths?
  • What’s one milestone you can co-complete this quarter?
  • How will you share credit and celebrate together?

Personalization Tips

  • Publishing: Two authors coauthor a guide on remote work, each contributing chapters in their areas of expertise.
  • Community Project: Two activists combine their networks to co-lead a citywide recycling initiative.
  • Startup: Two founders merge complementary products into a single platform, pitching investors together.
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
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Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork

Dan Sullivan 2020
Insight 7 of 7

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