Commit to Outcomes and Give Complete Autonomy

Hard - Requires significant effort Recommended

Decades of leadership research show a surprising pattern: teams given high autonomy but no clear targets flounder, while those with precise goals but no independence yield mediocre results. Only when both clarity and freedom converge do we see peak performance. This pairing is the essence of transformational leadership.

Consider a software team asked to “improve performance.” Without metrics, they chase endless optimizations and burn out. Yet a team told to “cut page-load time in half by June” but micromanaged on every line of code rebels or stalls. The magic happens when leaders clearly define the what and why—“halve load time to boost sales conversions”—then trust engineers to innovate their own how.

Self-Determination Theory underpins this: people thrive when they experience competence, autonomy, and relatedness. Clear goals deliver competence, autonomy empowers them, and regular feedback builds connection. Rather than prescribing every step, transformational leaders become catalysts—providing resources, removing obstacles, and celebrating milestones.

You don’t own your team’s how. You own the vision. By committing to concrete outcomes and granting full process ownership, you unlock creativity, motivation, and superior results backed by modern psychology.

First, write down exactly what success looks like in measurable terms—your what. Then present these targets to the person or team you trust most, and grant them full authority over execution. Agree on brief feedback sessions focused on results only. Step back and watch as their ownership and creativity drive the outcome forward. Try this in your next meeting.

What You'll Achieve

You’ll learn to balance clarity with autonomy, boosting motivation, creative problem-solving, and accountability, and ultimately delivering superior results without draining your own time in micromanagement.

Set results and step back fully

1

Write down desired results

Be explicit about what “done” looks like—sales targets, completed modules, or a published article. Avoid describing methods or phases.

2

Define success metrics

Identify two or three concrete indicators—number of users, page views, or error rates—that prove your goal is achieved.

3

Assign ownership to a Who

Hand over full responsibility to a capable person or team. Don’t micromanage solutions—make them the architect of the process.

4

Offer regular feedback loops

Schedule brief check-ins focused solely on results. Ask open-ended questions like “What challenges emerged?” rather than prescribing next steps.

Reflection Questions

  • What goal have you been micromanaging that needs clearer metrics instead?
  • Who on your team craves more ownership?
  • How will you structure feedback to focus on results rather than tasks?
  • What fears arise when you consider stepping back completely?
  • What small test project could you try this on immediately?

Personalization Tips

  • Product Launch: Tell your product manager, “Ship feature X by end of quarter with a 90% user satisfaction rating, and own the roadmap.”
  • Event Planning: Hand a coordinator the goal “Secure 200 attendees and three sponsors by next month.”
  • Writing Project: Ask your editor, “Complete a polished draft of three chapters with minimal revisions by Friday.”
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
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Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork

Dan Sullivan 2020
Insight 4 of 7

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