Why “Who” Questions Outperform Any “How” Question

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You’ve stared at that blank page for days, wondering how on earth you’ll finish your report. Every evening you sit at your desk, tension knotting your shoulders as the clock ticks. That familiar itch of procrastination creeps in: “Maybe tomorrow I’ll figure out the steps.”

One Friday afternoon, you slam your laptop shut and admit you’re stuck. You remember a colleague who breezes through similar projects. You breathe in, shake down your hesitation, and send a quick note: "Hey, I admire how you tackled the last report—could you walk me through your approach?" Your phone buzzes within minutes with an enthusiastic yes.

Orbiting their guidance feels strangely liberating. You schedule a twenty-minute chat that Monday, jot down concise tips, and by Wednesday you’ve drafted half your report—and it’s sharp, focused, and done in under four hours. You didn’t sweat the details; you simply tapped into someone who already knew the path.

You might be wrong, but this simple switch has roots in behavioral science: shifting from a method-focused mindset to a collaboration-focused mindset reduces decision fatigue and boosts progress. It’s instant access to specialized expertise, bypassing the trial-and-error loop. Now instead of asking “How?” you instinctively ask, “Who?”

You start by writing down three goals that excite you most. Next, you pause and ask yourself, “Who already has the skills I need?” You send each person a brief, respectful invite explaining your vision and why only they can help. Then you propose how you can support them in return—maybe an introduction or a small task you can handle. Treat this as your new habit: every time a goal arises, go straight to a willing Who and clear the path to progress. Give it a try tonight.

What You'll Achieve

You’ll shift your mindset from method-focused to collaborator-focused, reducing procrastination and unlocking resources that accelerate goal attainment while experiencing less stress and clearer direction.

Start every goal by finding your Who

1

List your top three goals

Spend five minutes writing down three ambitions that excite you most—whether it’s publishing an article, launching a side project, or training for a marathon. This clarity focuses your attention on the outcome rather than the hurdles.

2

Ask “Who can help me?”

Next to each goal, write down at least one person—friend, colleague, coach—who already has skills, connections, or experience to push that goal forward. This shifts your mindset from doing it all to collaborating.

3

Reach out with a succinct invitation

Send a short message explaining your vision and why you believe they’re perfect to help. Keep it under 100 words to respect their time and make it easy to respond.

4

Offer value in return

Think about a way you can serve them—share an introduction, offer advice in your field, or help with a small task. Generosity fuels collaboration and creates a reciprocal relationship.

Reflection Questions

  • Which current goal are you stuck on because you keep asking “How?”
  • Who in your network has exactly the skill or connection you need to move forward?
  • What value can you offer them in exchange?
  • How will progress feel when you finally break that mental block?
  • What’s one conversation you can schedule this week to test this approach?

Personalization Tips

  • Work: Ask a colleague who’s mastered your company’s software to coach you on advanced features while you teach them basic project-management tips.
  • Health: Invite a training-buddy who’s already a running enthusiast to join your weekend jogs, and offer to cook them a healthy meal afterward.
  • Creative Pursuit: Find a graphic designer friend to lay out your e-book while you help them write blog posts about your shared niche.
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
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Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork

Dan Sullivan 2020
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