Charge by impact to double your fees overnight

Hourly billing punishes efficiency and leaves real value unclaimed. Imagine you build funnels that generate $300,000 in extra sales for clients—but you’re charging $100 an hour and only earn $1,000 per project. You’ve done the math wrong. Value-based pricing flips that script by asking, “How much is this outcome worth to them?” If you can prove your work directly boosts revenue, saves hundreds of hours, or prevents costly errors, you set fees as a fraction of that benefit. Nobel laureate Robert Shiller’s research on pricing shows that people will pay premiums when they link costs to tangible gains. In practice, this means instead of marking up your time, you charge for the transformation you create.

Behavioral science shows consumers anchor to outcomes— when they see the connection between your fee and the impact, they focus less on the sticker shock and more on the return on investment. Companies like Netflix and Amazon Prime trump traditional rental by selling a promise of unlimited entertainment. Similarly, when you position your work as a strategic leap forward, clients view it like an investment.

Switching to value-based pricing can instantly double or triple your revenue without working extra hours. It transforms negotiations from a tug-of-war over dollars to a partnership in mutual success. Once you know the specific gains your service delivers, you can price boldly, secure the compensation you deserve, and scale your impact dramatically.

Map out the biggest win you deliver— dollar, hour, or peace of mind. Turn that gain into a number and charge a fair fraction as your fee. When you present it confidently, clients will see your work not as a cost, but as the most profitable investment in their growth.