End problem blindness by naming it, measuring it, and making it visible
You can’t fix what you don’t see. The trouble is, some problems learn to hide in plain sight. You walk past them, you step over them, they blend into the hallway like a hum you stopped hearing months ago. That’s problem blindness. Your brain is busy, the inbox is loud, and because nothing screams, nothing changes. One way out is surprisingly human: give the issue a name and a face, then give it a simple scoreboard.
Start small. A teacher I coached named a quiet pattern “The 9:15 Sink”—the daily slide when tardies spike and attention drops. She made a one‑line chart on a sticky note and penciled it every day for two weeks. Beside the line, she wrote a two‑sentence note about one student, just initials and a detail. On the eighth day, she realized the same bus route was always late on rainy mornings. The fix wasn’t another lecture about responsibility, it was swapping the first ten minutes for a peer-led warm‑up and moving attendance to the end of that block. Her coffee stayed warm for once.
At a small nonprofit, the team kept saying, “Some clients just stop showing up.” That sounded like fate. They reframed it as “First‑two‑week drop‑off,” posted a weekly count on a whiteboard, and told one story at stand‑up about someone they nearly lost. Within a month, they started texting a welcome video within 24 hours and offered two slots for the second appointment. Drop‑offs fell, and the waiting room chatter turned hopeful again. I might be wrong, but most of the time the world improves the minute reality stops being vague.
The science is simple: labels shape attention, attention shapes behavior. Inattentional blindness recedes when stimuli gain salience. Social proof and identifiable victims increase motivation to act. A tiny scoreboard turns data into feedback, and feedback turns effort into learning. When you attach a human story to a number, the metric stops being a spreadsheet and starts being a promise.
Pick one recurring issue and coin a clear label you can say out loud without jargon. Build a tiny scoreboard with one to three counts you can update weekly, and add a two‑sentence anonymized story beside the number. Then host a 30‑minute reveal with your team, present the label, the number, and the story, and ask for the smallest change that could move next week’s count. Capture one action, assign a name, and check back the following week. You’ll feel the fog lift as soon as the issue has a name and a number. Give it a try this week.
What You'll Achieve
Internally, replace vague frustration with shared language and focus. Externally, create a visible weekly signal that prompts one concrete improvement and yields measurable movement on a simple count.
Create a label and a dashboard
Coin a clear, shared label
Give the invisible a name people can use in conversation (e.g., “Freshman On‑Track,” “First‑30‑day Usage,” “Stalled Handoffs”). Named problems invite action.
Build a tiny scoreboard
One slide or doc, updated weekly, that shows 1–3 simple counts (e.g., on‑track students, complete forms, on-time arrivals). Avoid complex ratios at first.
Tell one real story
Pair the metric with a specific person’s journey (with privacy respected). Concrete stories create urgency and empathy.
Run a 30‑minute reveal
Share the label, scoreboard, and story with stakeholders. Ask, “What’s the smallest change that would move next week’s number?” Capture one action.
Reflection Questions
- What hurts that we’ve started calling “normal”?
- If this issue had a short, memorable name, what would it be?
- Which single count could we update weekly without extra tools?
- Whose short story would create the most urgency to improve?
Personalization Tips
- Parenting: Name “Backpack Black Hole” for missing papers, then track nightly backpack checks for a week.
- Healthcare: Label “48‑hour follow-up” and show a count of patients contacted within two days.
Upstream: The Quest to Solve Problems Before They Happen
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