Unmarketing: Stop Marketing. Start Engaging

Stop pushing and start building trust where it counts

Scott Stratten

2010

9 Key Insights

About This Book

If you’re tired of chasing clicks and cold leads, this playbook shows a better way: earn attention by being worth talking about. You’ll learn how a single warm greeting can reshape a brand, why the best customers come from trust (not ads), and how to turn everyday interactions into stories people share. Through practical tools—like closing trust gaps, building social currency, and designing public customer service—you’ll replace pushy tactics with repeatable systems that create loyal fans. Expect fewer discounts, more referrals, clearer strategies, and customer experiences that line up across every touchpoint—from first impression to long-term advocacy.

About the Author

Scott Stratten and Alison Stratten are entrepreneurs and keynote speakers known for making marketing human again. They’ve built global audiences through their engaging talks, podcasts, and practical, story‑driven lessons on trust, service, and word of mouth. As longtime advisors to organizations of every size, they blend operations, psychology, and customer experience into simple moves teams can execute tomorrow morning. Their voice is funny and direct, their examples real, and their advice built from years in the trenches helping brands earn fans without gimmicks.

Biggest Takeaway

- Build steady word of mouth that compounds over time. - Convert more high‑fit customers by closing trust gaps instead of dropping prices. - Capture interest at events and online, then stay helpfully present until buyers are ready. - Turn public complaints into public wins with service systems that scale. - Reduce churn by eliminating the experience gap between your best and worst interactions. - Grow ethically with transparent reviews and authentic voices, avoiding shortcuts that erode trust. - Launch content and offers knowing your tech, fulfillment, and follow‑up won’t break under success.

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