Unleash Your Inner Company

Find the right venture by matching your unique advantages to real needs

John Chisholm

2015

8 Key Insights

About This Book

Turn your skills, experiences, and passions into a business that fits you like a glove. You’ll learn how to find real customer needs, design tiny but powerful tests, and use feedback loops to grow faster and smarter. Expect clear tools like needs trees, STARS mapping, and bowling‑pin roadmaps that show where to start and how to scale. Along the way, you’ll rewire your mindset—building grit, focusing your energy, and becoming productively frugal—so you can navigate uncertainty with confidence. This is a practical, step‑by‑step path from idea to launch to growth without wasting time or money.

About the Author

John Chisholm is a serial entrepreneur and mentor who has founded, grown, and sold software companies, invested in early‑stage ventures, and coached founders worldwide. He blends rigorous analysis with practical street smarts, drawing on decades of building products, teams, and trusted customer relationships. Known for turning complex topics into clear steps, he helps creators move from indecision to action. His coaching emphasizes psychology, smart experimentation, and capital-efficient growth so founders can build businesses that fit their strengths and values.

Biggest Takeaway

- Identify customer needs that actually exist and will pay. - Match those needs with your unique advantages to create a tight fit. - Build a Minimum Viable Solution and learn from the first users quickly. - Price with confidence using value‑based thinking and breakeven math. - Differentiate smartly so you avoid head‑to‑head fights with bigger rivals. - Design a focused path to expand from one niche to many. - Use positive feedback loops to sustain motivation and momentum. - Grow frugally, partner wisely, and scale with systems, not stress.

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