Shrink desire to grow peace and choose one worthy aim

Hard - Requires significant effort Recommended

Desire is a powerful engine, but too many engines pull you apart. You notice it on a quiet evening when your thumb hovers over an app, your cart has a few impulsive items, and your mind keeps hopping between goals. You want to feel productive, appreciated, healthier, admired. It’s a lot for one nervous system.

You pour a glass of water and write down every desire tugging at you. The list is oddly long: new phone, more likes, a raise, two courses, a side project, abs by summer, a bigger audience. You draw a line through five small wants that cost attention but add little meaning. The page feels lighter. Then you circle one pursuit that would matter a year from now. The rest can wait.

You write a simple pact: “For the next 90 days, I trade evening scrolling for building the demo.” You tape it above your desk. It’s not dramatic, but it’s concrete. The first night, your phone buzzes and you feel the pull. You look up, read the line, and open your laptop. The coffee cools as you enter flow. Most nights won’t be perfect, you know that. But a trimmed tree grows stronger.

From a cognitive perspective, this works because desire creates prediction errors—your brain expects a reward and chases it. When desires multiply, your attention splinters and stress rises. Pruning small wants reduces dopaminergic noise, making it easier to engage in deep work that yields delayed rewards. Choosing a single meaningful aim narrows the action space, cutting decision fatigue. Consciously trading one behavior for another turns a vague intention into a contingency: when cue, then routine. Peace isn’t the absence of desire, it’s the alignment of desire.

Sit down tonight with a pen and list every desire tugging at you, then cross out five small cravings that add noise. Circle the single pursuit that would still matter a year from now and write a one‑sentence contract with yourself about the trade you’ll make for 90 days—like swapping evening scrolling for building your demo—and tape it somewhere you’ll see it. When your phone buzzes, read the line and choose your pact. Give it a week and feel the quiet grow.

What You'll Achieve

Internally, you’ll feel calmer and more in control as small cravings lose their grip. Externally, you’ll make visible progress on one meaningful pursuit by redirecting nightly attention.

Prune small wants to free big effort

1

List current desires

Write every want tugging at you today—purchases, status goals, projects, validations.

2

Strike five tiny cravings

Cross out five desires that add noise but little meaning. This could be scrolling a feed, buying a gadget, or chasing a minor credit.

3

Choose one big pursuit

Pick the single desire that, if pursued sincerely for a year, would make the rest either easier or irrelevant.

4

Make it a contract

Draft a one‑sentence pact with yourself: “For the next 90 days, I trade evening scrolling for building X.” Put it somewhere visible.

Reflection Questions

  • Which tiny desires steal the most energy for the least return?
  • What single aim would make other goals easier or irrelevant?
  • What trade am I truly willing to make for 90 days?
  • Where will I place my contract so I see it at the right moment?

Personalization Tips

  • Work: Drop three side projects and focus on one flagship product that could 10x your impact.
  • Health: Pause new supplements and commit to walking 8,000 steps daily for 90 days.
  • Relationships: Reduce casual commitments and plan a weekly deep dinner with your closest people.
Tribe of Mentors: Short Life Advice from the Best in the World
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Tribe of Mentors: Short Life Advice from the Best in the World

Timothy Ferriss 2017
Insight 5 of 10

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