Maintain consistent, curated social feeds with JK5 rotation

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When you scroll through a social feed crowded with random posts, it’s hard to know what sticks. You’ve probably followed accounts that promised inspiration but delivered nothing but noise. That’s why your feed needs structure: a steady rotation of content categories that build a clear identity. Imagine walking into a gallery where every other painting tells you something new about the artist—colors they love, stories they value, people they admire; it makes you feel like you truly know them.

The JK5 method harnesses this power: pick five themes—perhaps family moments, industry insights, personal rituals, creative experiments, and lighthearted fun—and treat them like the walls of your gallery. With a fresh painting every day (two posts, actually), followers don’t guess your focus; they instantly recognize your style and know what to expect.

Over time, curiosity turns into loyalty. Each category has its fans, and together they create a rich mosaic of your brand’s world. You’ll spend minutes selecting content from your five curated albums instead of hours scrambling for ideas. Better still, you’ll discover which walls your audience lingers in longest, guiding you to share more of what truly resonates.

The result? A gallery that feels personal and well-organized, inviting repeat visits and turning casual browsers into devoted patrons.

You’ve got your five themes—now bring them to life. Fill each album with standout images or clips, then schedule two posts daily, rotating categories. Watch engagement, note which themes excite your audience most, and refine your rotation. Before long, you’ll be known for a feed that’s both predictable and delightful—your very own social gallery.

What You'll Achieve

You’ll craft a cohesive, recognizable social presence (internal creative structure) and grow follower engagement with less effort (external audience loyalty).

Organise content into five core categories

1

Define your five core interests

Pick five broad themes that represent your brand’s personality—like family, innovation, wellness, creativity, and humor. Ensure each category aligns with your Dream 100’s interests.

2

Create albums for each theme

On your phone or in a cloud folder, organize images and short videos into one album per theme. Populate each with ten pieces of high-quality content to start.

3

Rotate category posts

Plan your weekly calendar so you post two image or video posts per day, rotating through your five themes. This ensures variety and teaches followers who you are at a glance.

4

Test engagement and adjust

After two weeks, compare likes, comments, and shares on each theme. Promote your top two themes with small ad boosts, and refresh your libraries with new content accordingly.

Reflection Questions

  • Which five topics define your personal or business brand?
  • In which category do you already have most of your best images?
  • How will you track performance to refine your rotation?

Personalization Tips

  • A therapist might rotate posts about self-care tips, therapy myths, client success stories, community events, and personal journals.
  • A baker alternates posts on decorating tutorials, ingredient sourcing, seasonal recipes, customer reviews, and behind-the-scenes kitchen prep.
  • A software consultant cycles through problem-solving guides, case studies, team spotlights, industry memes, and free tool recommendations.
Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
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Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Russell Brunson 2020
Insight 7 of 7

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