Blend organic reach and paid ads into one funnel strategy

Picture your marketing as a highway system. Organic content–the posts you publish, the Stories you tell, the Lives you host—are like your local roads: they build your reputation and bring neighbors to your door over time. But when you’re ready to open a new shopping mall, you need express lanes—those are your paid ads.

With prospecting ads, you cast a wide net across Facebook, Instagram, Google, or YouTube, zeroing in on audiences primed by your Dream 100 and interest data. These ads pull cold or warm traffic onto your highway, and each visitor clicks onto your funnel’s on-ramp.

Then comes the true power move: retargeting. It’s the specialized delivery service that follows people who nearly converted and shows them the perfect message to pull them back in. By balancing organic cultivation with paid outreach—never relying on one to do the job alone—you ensure that you’re always adding new cars to your highway while also keeping them moving smoothly toward your toll booth.

This blended approach turns a one-time funnel into a living, growing freeway of customers—generating consistent, predictable revenue no matter where the road leads next.

Now align both strategies. Publish your best hooks organically to spark initial engagement. Next, launch small prospecting ad tests to your Dream 100 and watch the front-door traffic roll in. Finally, seal the deal with sequenced retargeting ads that guide them back into your funnel. Consistency across both lanes is your ticket to never-ending growth.