Pick the right habit with Focus Mapping, not guesswork

Hard - Requires significant effort Recommended

A community clinic kept telling staff to “prioritize sleep.” Posters went up, a webinar happened, nothing changed. The director tried a different tack. One lunchtime, she gathered a dozen nurses with sticky notes and a whiteboard. In a big cloud she wrote “sleep better.” Everyone wrote down specific behaviors. Ideas ranged from “ask facilities for blackout curtains” to “no phones in bedroom” to “white noise app.” No judging, just lots of options.

They ranked impact first. “Blackout curtains” went high, “lavender spray” went low. Then came feasibility, the honest question, “Can I get myself to do this next week?” “No phones in bedroom” slid left for most. One nurse said she used her phone as an alarm and didn’t own a clock. But “ask facilities” slid right. So did “put phone on silent” and “turn on white noise.” The board showed a clear upper‑right cluster.

They chose three Golden Behaviors: submit a curtain request, move the phone charger to the kitchen, and start a white noise routine. Each nurse wrote a tiny version and a clear anchor. “After I brush, I’ll place my phone on the kitchen shelf and press ‘silent.’” The director didn’t outlaw anything. She didn’t hand out sleep trackers. She matched real people with actions they could actually do.

Three weeks later, the staff swapped notes. One nurse said the white noise toggled on as soon as she pressed the lamp switch. Another joked that her curtain order got approved faster than any request in her career. A third admitted she still scrolled in the kitchen sometimes, but she wasn’t taking the phone back to the bedroom. Small changes, better sleep.

The science here is about fit. Focus Mapping separates “what works in theory” from “what you will actually do.” Impact without feasibility is wishful thinking. Feasibility without impact is busyness. When you systematically find the behaviors that score high on both, you stop guessing and start gaining momentum.

Grab paper and write one aspiration in a cloud, then brainstorm at least ten specific behaviors without filtering. Rank them vertically by impact if done, then slide them horizontally by feasibility, asking whether you can get yourself to do each next week. Circle the two or three in the upper‑right and design only those. Forget the others for now, because focus beats volume. Set anchors for each and start tiny tonight with the easiest one on your list.

What You'll Achieve

Replace vague goals with a short, high‑leverage action set that you can execute immediately, boosting progress and confidence while reducing overwhelm.

Swarm, sort, slide, select your gold

1

Swarm behaviors for one aspiration

Write the aspiration in a cloud (e.g., “sleep better”) and list at least ten specific actions that could help, from blackout blinds to a wind‑down note.

2

Rank by impact vertically

Place each behavior high or low based on how much it would help if done, not whether you’ll do it.

3

Slide by feasibility horizontally

Now ask, “Can I get myself to do this?” Slide right if yes, left if doubtful. Consider motivation and ability together.

4

Choose the upper‑right

Select two or three “Golden Behaviors” that are both impactful and feasible. Design these first and ignore the rest for now.

Reflection Questions

  • Which aspiration would benefit most from a Focus Map today?
  • What behavior looks impactful but isn’t truly feasible for me?
  • Which simple behavior sits in the upper‑right and can start tonight?
  • What can I stop doing to free attention for my Golden Behaviors?

Personalization Tips

  • Student life: To reduce stress, high‑impact and feasible might be “pack bag before bed” and “two deep breaths before opening grades.”
  • Team lead: To improve meetings, pick “send a two‑bullet agenda” and “stand up at minute 25.”
Tiny Habits: The Small Changes That Change Everything
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Tiny Habits: The Small Changes That Change Everything

B.J. Fogg 2019
Insight 4 of 8

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