The Win Without Pitching Manifesto

How specialized expertise lets you reclaim power and profits

Blair Enns

2010

9 Key Insights

About This Book

Are you tired of giving your best ideas away, only to be undervalued by clients? This manifesto reveals a revolutionary framework for reclaiming your agency’s power, ditching spec pitches, and transforming from order-taker to respected expert. Through twelve bold proclamations—from specializing your focus to diagnosing before prescribing—you’ll embark on a transformative journey that clarifies your positioning, deepens your expertise, and builds a more satisfying, profitable practice. With vivid examples and clear strategies, you’ll learn how to win business without pitching, command premium fees, and foster true collaboration with your clients.

About the Author

Blair Enns is the founder of Win Without Pitching, a global consulting and training firm that helps creative businesses transform how they acquire and deliver work. With over two decades of experience, he has helped hundreds of agencies reclaim their power, double their fees, and build focused, expert practices. A sought-after speaker at industry conferences worldwide, Blair is renowned for his no-nonsense, strategy-first approach and his ability to turn creative talent into thriving enterprises.

Biggest Takeaway

By applying these insights, you will shift the power back in your client relationships, command higher fees without discounting, and close more business through genuine conversations rather than speculative pitches. You’ll streamline your proposals, reduce wasted effort on poor fits, and see your teams thrive under clear processes and focused expertise. Ultimately, you’ll enjoy a healthier work-life balance supported by sustainable revenue, stronger client bonds, and a reputation as an indispensable advisor.