How Giving More Value Draws Wealth to You Automatically

When Alex launched his consulting practice, he noticed prospects hesitated at his rates. Instead of haggling, he began each proposal with a short whitepaper showing how clients gained 30 percent efficiency by applying his methods. That upfront value put them at ease.

At one meeting, after sharing a free tip on improving their workflow, a prospect said, ‘That immediately helped—what else do you have?’ The deal closed the next day at full fee.

Internally, Alex felt more aligned with his purpose of empowering others. Externally, referrals surged as clients spoke of how generously he’d launched the conversation.

Harvard Business Review research finds that when sellers offer more functional value than promised, trust and loyalty spike. By focusing on mutual gains, you create a magnetic pull that draws wealth toward you, rather than pushing or competing for scraps.

Begin each conversation by highlighting specific gains your service or idea brings, setting a tone of growth. Offer one small, actionable tip for free to demonstrate genuine generosity. After any exchange, ask what could improve for them, showing you want them to thrive. In follow-ups, celebrate what you accomplished together and remind them of the gains. This approach flips competition into cooperation and naturally builds a network of advocates. Try adding a free tip at your next pitch.