Fear of failure and rejection are learned, so they can be unlearned

Medium - Requires some preparation Recommended

You stand outside your last call, fingers tapping on the car roof. You can still hear the “no” echoing. Your heart pounds. You think your day is done—until you remember the new ritual: tally that rejection. One down. Nine to go before a coffee break.

Inside, at your desk, you close your eyes for a moment. The rejection wasn’t about you—it was about timing, need, budget, thousands of small factors. You breathe in, counting to four, breathe out, counting to six. Each breath nudges your mind back to clarity.

Next, you open a fresh note in your phone and jot: “Rejection #1: wrong season; learn more about budget cycles.” It’s seven words that reclaim agency from the rejection. You sense a small shift—what felt like loss becomes a data point, an insight for next time.

Resilience isn’t denying discomfort; it’s reworking it. Five “nos” later, you reward yourself a short walk under rustling leaves. You’re no longer fleeing rejection—you’re learning from it. And each step lands you closer to your next big yes.

You’ve just seen how a moment of mindful breathing can transform a no into data. After your next handshake that ends in rejection, pause and tally it on your phone. In the quiet that follows, breathe in to four, breathe out to six. Ask yourself, “What nugget of insight did I get here?” Then reward yourself—a thumbs-up emoji, a few minutes walking to resync. Soon, you’ll be craving those “nos” as fuel, knowing each one primes you for the next breakthrough.

What You'll Achieve

You will reframe rejection as constructive feedback, reducing anxiety and improving closing rates by 15% within weeks.

Turn rejection into growth fuel

1

Track each rejection

Create a tally on your desk or phone apps every time a prospect says no. Quantifying rejection helps you depersonalize it and see how it really fuels success.

2

Post-rejection reflection

After each no, take one minute to ask, “What did I learn here?” Jot down your answer to identify patterns and improve your next approach.

3

Reward persistence

Set a small treat for every five or ten rejections—coffee, music break, a walk. Reframe “nos” as progress markers on your journey to yeses.

Reflection Questions

  • What did your last rejection teach you about your approach?
  • How can you create a brief recovery ritual after a tough no?
  • What patterns do you notice in the objections you face most often?
  • How does tracking rejections shift your emotions during calls?
  • What reward could you give yourself after every ten ‘nos’?

Personalization Tips

  • A consultant logs each declined proposal and emails herself two improvement ideas right afterward.
  • A young teacher notes every parent meeting that ended with “we’ll think about it” and adjusts her lesson-plan pitch accordingly.
  • A gym trainer marks each cold call refusal on a chart and treats herself to a stretch session after the tenth.
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible
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The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Brian Tracy 1988
Insight 3 of 8

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