Your self-concept sets the ceiling and floor of your income

Hard - Requires significant effort Recommended

You step into the conference room, your heart pounding and palms a little sweaty. You remember the copy of your sales affirmations taped to your bathroom mirror—“I like myself! I’m a great salesperson!”—and somehow it grounds you. Sitting down, you take a slow breath, recall your top three January wins, and feel the knot in your stomach loosen.

Across the table, Mr. Ellis is scrolling through his phone, barely looking up. But when you begin with, “Mr. Ellis, every top-producer here started exactly where we are—do you feel ready to become one of them?” something shifts. His chin lifts, and you know he’s listening.

As you guide him through how your system helped last quarter’s top rep surge by 30%, you feel cool confidence radiating from you. Your self-talk echoed in your mind, “I’m unstoppable,” and now it shows in your calm posture and clear voice. Ellis nods in time with every word.

By the end of your presentation, his skepticism is gone—replaced by eager questions about implementation. As you pack up, he stands, shakes your hand firmly, and says, “Let’s get started.” You smile, knowing that your inner game of self-esteem was the spark that set this sale ablaze.

You’ve seen how a few minutes of self-affirmation can prime you for peak performance—so each morning, stand tall, look yourself in the eye, and say “I’m a top salesperson!” Next, write down recent wins before every call to relive that excitement. When doubts creep in, take a breath, visualize yourself nailing your income goal, and channel that calm, confident feeling into every word you speak. Give it a try tomorrow morning—your inner champion is waiting.

What You'll Achieve

You will boost your self-esteem and confidence, reducing anxiety on calls, and increase your daily sales calls by 20%, leading to measurable income growth.

Upgrade your inner blueprint daily

1

Affirm your worth each morning

Stand before a mirror and repeat “I’m a confident, highly capable salesperson” ten times. Strong positive self-talk wires your subconscious to boost self-esteem and performance all day long.

2

List victories before selling

Spend two minutes jotting down your last three wins—big or small—before each call. Revisiting proven success triggers dopamine, sharpening focus and resilience when you face new prospects.

3

Visualize a higher income

Close your eyes for one minute and picture yourself celebrating your target income. Feel the calm confidence and let it sink in; this expands your internal ‘income thermostat’ bit by bit.

Reflection Questions

  • What adjectives best describe how you see yourself as a salesperson?
  • When was your last success? How can you relive that feeling now?
  • What mental picture do you hold of your ideal sales income?
  • What’s one small affirmation you can repeat all day?
  • Where do you feel self-doubt in your process, and how can you reframe it?

Personalization Tips

  • At work, start your day naming three daily targets and affirming “I can handle this!” to power through tough meetings.
  • In sports, before practice, repeat “I’m a strong, accurate player” to program your body and mind for peak performance.
  • At home, when tackling a chore you dread, affirm “I enjoy this task” and recall past successes to shift your mindset.
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible
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The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Brian Tracy 1988
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