The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible book cover

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

Master the hidden mental game from self-concept to closing techniques for unstoppable sales success

Brian Tracy
1988
8 Key Insights

About This Book

Imagine doubling, even tripling your sales by applying proven psychological strategies, powerful questioning techniques, and cutting-edge mindset practices—all in the next few weeks. You’ll unlock the hidden mental game that top 5% salespeople use to build unshakable confidence, overcome rejection instantly, and turn objections into sales. This guide shows you step-by-step how to set electrifying goals, visualize winning outcomes, and master seven critical result areas—from prospecting right through to referrals. If you’re ready to stop leaving money on the table and start mastering every sale, this book is your blueprint to record-breaking income.

About the Author

Brian Tracy is a world-renowned sales strategist and motivational speaker. Over four decades, he’s trained more than 500,000 sales professionals in 24 countries. As creator of the best-selling “Psychology of Selling” audio program and a prolific author of 70+ titles, Tracy has helped thousands of entrepreneurs and sales teams achieve record income levels. His clear, actionable advice distills decades of real-world success into straightforward steps.

Biggest Takeaway

By reading this material you will: • Build unshakeable self-esteem that powers you through every call • Craft clear, written goals that program your subconscious mind for success • Apply the 80/20 rule to focus on the highest-value prospects and activities • Master seven core selling skills that turn average efforts into top-tier results • Use proven closing techniques to eliminate hesitation and win more sales • Unlock creative problem-solving with a daily 20-idea mindstorm • Upgrade your environment, dress, voice and body language to command instant trust

Key Insights from This Book

Explore the most important ideas and learn how to apply them in your life.

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