Make Clear Assertions to Rally Your Audience
Hard - Requires significant effort
Recommended
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What You'll Achieve
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Speak Your Vision and Invite Collaboration
1
Craft a concise assertion
Summarize your project’s purpose in one sentence that begins with 'I believe…' or 'My vision is…'.
2
Identify key followers
List 5 people whose needs align with your assertion and reach out to gauge their interest.
3
Request feedback
Ask those few contacts for their honest response to your assertion and how it resonates.
Reflection Questions
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Personalization Tips
- A teacher emails parents: “I believe every child can write a story; join my after-school workshop.”
- A developer tweets: “My vision is an app that helps you track your moods; interested?”
- A podcaster announces: “I believe deep stories about resilience can change lives; would you listen?”],
- difficulty_level:
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The Practice: Shipping Creative Work
Seth Godin
•
2020
Insight 4 of 4
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