Focus on Process, Not Guaranteed Outcomes

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You’ve been raised to chase outcomes—grades, promotions, bestseller lists. But imagine if you judged yourself on consistent effort instead. You might feel more in control and less defeated by results. Think about your last project: you set a lofty goal and felt deflated when things didn’t pan out. Now picture a different approach: each morning, you open your notebook and promise yourself just one paragraph. You track that paragraph, you close the book, and you go on with your day. No matter how the draft reads, you met your promise. Over weeks, those paragraphs accumulate. Momentum builds, confidence grows, and flow sneaks in. Research in behavioral science shows process-based goals—like “show up daily”—increase persistence and reduce anxiety. By entangling your identity with your actions, not the outcome, you’re primed for long-term growth. The work becomes its own reward, and the next step naturally unfolds.

You start by picking a clear process target—perhaps writing 300 words or sketching one concept each day. You log it in your planner, treat it like an appointment you can’t break, and at day’s end you celebrate that small victory. Over a month, notice how your stress about end results eases, replaced by quiet confidence in your routine. Try committing to that first step tonight.

What You'll Achieve

Internally, you’ll build confidence and reduce anxiety. Externally, you’ll accelerate progress and produce more artifacts without procrastination.

Shift from Goal Fixation to Process Commitment

1

Define your process goal

Instead of “write a book,” decide: “I will write 500 words each morning.”

2

Log just your actions

Track only your steps—words written or sketches made—ignoring the final product quality.

3

Celebrate process wins

At month’s end, reward yourself for meeting your action targets, regardless of any external success.

Reflection Questions

  • Which outcome-based goal causes you the most stress?
  • How would you measure success by your daily actions instead?
  • What small habit can you start today to redirect focus to process?

Personalization Tips

  • At work, redefine success as making five cold calls daily rather than closing sales.
  • In fitness, focus on showing up for three workouts a week instead of hitting a target weight.
  • For parenting, commit to one quality 15-minute play session daily instead of achieving perfect behavior control.
The Practice: Shipping Creative Work
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The Practice: Shipping Creative Work

Seth Godin 2020
Insight 2 of 4

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