The Practice: Shipping Creative Work

Why creativity isn’t magic but a choice you make every day

Seth Godin

2020

4 Key Insights

About This Book

Unlock your potential as a creator by embracing a proven practice that turns ideas into impact. In The Practice, you’ll discover how committing to a simple routine—showing up, making assertions, and shipping—liberates you from waiting for inspiration. Through vivid examples, from jugglers learning to throw before catching to artists finding their voice by sharing early drafts, you’ll learn why processes eclipse shortcuts. This is your invitation to lead, innovate, and solve real problems—not as a hobbyist, but as a professional. Say goodbye to paralysis and hello to making real change.

About the Author

Seth Godin is a bestselling author and marketing visionary whose work has influenced millions worldwide. As the founder of Squidoo and a pioneer in permission marketing, he has taught organizations and individuals how to stand out in a crowded world. His daily blog reaches millions, and his TED talks have been viewed by tens of millions. Seth’s passion is helping others embrace the practice of making change happen, one small contribution at a time.

Biggest Takeaway

By applying these insights you will: build consistent creative habits that endure beyond mood swings; learn to focus on process rather than unreliable outcomes; overcome imposter syndrome by reframing self-doubt as evidence of growth; harness constraints to spark innovation; and cultivate the confidence to share your work with those who matter. You’ll leave with clear, actionable steps to ship more, worry less, and serve your audience with generosity.

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