Lose the Wait, Launch Your Big Idea Today

You wake to the dull buzz of your alarm and for a second consider snoozing your idea again. The coffee machine sputters as you pour your first cup, and the familiar lure of email and social feeds fills the room.

But today you’ve committed to something different. You cross off a calendar time slot boldly labeled “Stupid Idea Work” and sit at your desk. You open a fresh document, heart hammering. You spend sixty seconds writing the simplest promise: “Email one friend about my idea.”

You hit send before your inner critic can object. The phone pings. Your friend replies with curiosity. Your five-minute step is done, and you feel a quiet rush—50% excitement, 50% relief.

In that moment you realize how much time you’ve lost waiting for perfect conditions. Science calls it “present bias,” our human tendency to overvalue what’s happening now. When you schedule a slot and attach a small reward, you outsmart that bias and create real momentum.

That single, tiny victory proves: you don’t need a flawless plan or a special day to start. You only need one courageous minute. Let this practice be your foundation for every big idea you dream of launching.

You’ve already booked that half-hour and labeled it “Stupid Idea Work,” so when the time arrives, bring yourself to the desk and open a blank note. Write down the absolute tiniest step—perhaps sending a quick project pitch—to a friend or colleague and hit send without second-guessing. Feel the surge of excitement when the task is done and reward yourself with that coffee or walk you mapped out. Give it a try tonight.