The Power of Neuroplasticity book cover

How to Apply The Power of Neuroplasticity

Your brain is rewiring itself right now, and you can direct where it goes

Shad Helmstetter
2014
8 Key Insights

About This Book

For most of the twentieth century, neuroscience insisted the adult brain was fixed, wired once in childhood and unchangeable after that. Shad Helmstetter, founder of the Self-Talk Institute and author of more than a dozen books on personal growth, argues the science has since reversed itself. Inside, he shows how your genes may work more like switches than a blueprint, why an invisible silent controller may be deciding up to ninety percent of your daily choices before you're even aware of deciding, and how one man's decision to keep watching a television broadcast, mid-crisis, changed the rest of his life. This is a practical case for rewiring your own mind, one repeated thought at a time.

About the Author

Shad Helmstetter is the founder of the Self-Talk Institute and the author of more than a dozen books on personal growth, including What to Say When You Talk to Your Self, a bestseller published in over sixty countries, and Choices. For three decades his work on self-talk has been the focus of seminars, training workshops and recorded programs used around the world. He grew up in a family of eight in a 384-square-foot home, an experience he credits with shaping his interest in how belief and repeated messages, more than circumstance, shape what a person becomes.

Biggest Takeaway

Apply these ideas and you'll start catching your own negative self-talk in the moment it happens, instead of hours later. You'll set goals with enough specific detail that they survive past the first excited week. You'll notice, in real time, when a coworker's mood or a habitual morning thought is quietly steering your day, and you'll have a concrete way to interrupt it. Your routine will include a few deliberate minutes of repetition instead of drifting straight into autopilot. Over months, expect more follow-through on goals you set, fewer days hijacked by an early bad mood, and a brain you're actively feeding rather than one running on old, inherited programs.

Key Insights from This Book

Explore the most important ideas and learn how to apply them in your life.

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