Stop multitasking and reclaim a third of your workday

Medium - Requires some preparation Recommended

The brain can walk and talk, but it can’t truly focus on two demanding tasks at once. What looks like multitasking is rapid task switching, and switching has a cost. In lab studies, people who juggle inputs take longer, make more mistakes, and remember less. In the office, it feels like trying to read a brief while someone whispers your name every two minutes.

Picture a support lead who lives in Slack. Her desk light hums softly, and her inbox pings like a metronome. She runs an audit for one hour and logs 19 context switches. Each switch steals 30–90 seconds of re‑orientation. She experiments: mutes notifications, batches messages into two windows, and runs two 45‑minute sprints to finish a customer FAQ update. The quiet feels odd at first, then strangely good.

A small anecdote: a test prep student put her phone in a zippered pouch and did 25‑minute math sprints. In a week, her accuracy rose and her anxiety dipped. Fewer inputs, better outputs.

Cognitive psychology explains the gains. Switching depletes executive control and working memory, which are limited. Interruptions create “attention residue,” a drag that follows you into the next task. Single‑task sprints concentrate cognitive resources, reduce residue, and improve learning. Batch processing turns a stream of small interruptions into a few planned waves. The result is smoother work and reclaimed time.

Give yourself sixty minutes to find your leaks. Track every switch and how long it takes to get back on task. Then set two short windows to process messages and silence the rest. Pick one task, set a 25–50 minute timer, and give it your full attention. When a thought pops up, park it on paper and keep going. Take a quick reset between sprints and review the next single target. Try two sprints today and notice how much cleaner your attention feels.

What You'll Achieve

Reduce errors and recover up to a quarter to a third of your day lost to context switching. Internally, you’ll feel clearer and less frazzled; externally, you’ll finish higher‑quality work faster.

Run a single‑task sprint protocol

1

Audit your switching costs

For one hour, tally every context switch (email, chat, phone, tabs). Note what triggered it and how long re‑focus took.

2

Silence and batch inputs

Mute notifications, close extra tabs, and batch email or chat into set windows (e.g., 11:30 and 4:30).

3

Use 25–50 minute sprints

Work on one task only. When your mind wanders, jot the distraction on paper and return to the task. Take a short break after.

4

Add a 5‑minute buffer

Between tasks, reset: stand, breathe, review the next single target. This reduces residual attention drag.

Reflection Questions

  • Which apps or habits trigger most of my switching?
  • When can I batch messages without hurting service or trust?
  • What simple cue will remind me to park distractions on paper?

Personalization Tips

  • Designer: Close Slack, run two 45‑minute design sprints, check messages at lunch.
  • Student: Airplane mode during a 30‑minute problem set, check phone after a 3‑minute walk.
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results
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The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Gary Keller, Jay Papasan 2012
Insight 4 of 10

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