Why Anticipation Feels Better Than the Real Thing

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It was Tuesday morning when you realized your alarm barely registered in your mind any more. The thrill of a sunrise jog had slipped into a predictable routine: sneakers on, feet out the door, same songs in your ears. One day, you decided to detour through a side street you’d never explored. The scent of fresh espresso drifted from a sidewalk café, and the narrow cobblestone lane felt alive. Your heart raced with simple curiosity—an unexpected spark that yesterday’s jog lacked. It reminded you how powerful anticipation could be, how novelty stirs your senses and pushes you forward. Over the next week, you began mapping your enew experiences: a forgotten museum exhibit, a random phone call to an old friend, even a different sandwich. Each time, you felt that anticipatory buzz—dizziness, excitement, the vivid sense that something wonderful was on the horizon. Slowly, you noticed how these small surprises broke the spell of routine, making the ordinary feel extraordinary again. That’s dopamine at work—firing when the future outshines the present, and reminding you that a little unpredictability can keep life thrilling.

You’ve mapped the moments when novelty lights you up, and you’re ready to keep that spark alive. Start by journaling your cravings and the activities that have gone stale. Then, carve out time each day to introduce a small surprise, whether you wander a new block on your way home or shuffle your go-to playlist. Notice how your heart rate picks up and your mood brightens. Each twist of the routine is an opportunity to awaken your dopamine circuits, so give yourself permission to chase those tiny bursts of excitement—your brain will thank you.

What You'll Achieve

Build a habit of noticing and injecting novelty into your day so you shift from routine dullness to energized anticipation. You’ll far more frequently experience the motivational boost that keeps you engaged, creative, and optimistic.

Map Your Novelty Zones

1

Notice your cravings for something new

Keep a journal of moments when you feel a sharp lure toward novelty—whether it’s a new snack, a message from someone, or an upcoming trip. Ask yourself how that anticipation changes your mood.

2

Identify fading thrills

Pick an activity you once loved but now feels routine and track how much excitement you feel before, during, and after. Note where your anticipation ends and everyday boredom begins.

3

Inject small surprises

Commit to introducing one small, unexpected element into your day—a different lunch spot or a random playlist shuffle—to rekindle the novelty spark and keep dopamine circuits engaged.

Reflection Questions

  • When did you last feel a real surge of excitement about something ordinary?
  • What small change could you make tomorrow morning to recapture that feeling?
  • How might scheduling mini-surprises help you maintain consistent energy levels throughout your week?

Personalization Tips

  • At work, surprise yourself by taking a new route to the office and observe how it lifts your energy.
  • When exercising, swap your usual playlist for one you’ve never heard to trigger a fresh burst of motivation.
  • In your relationship, send your partner an unexpected voice memo instead of a text to reawaken anticipation.
The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and Will Determine the Fate of the Human Race
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The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and Will Determine the Fate of the Human Race

Daniel Z. Lieberman, Michael E. Long 2018
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