Expect Sober Returns to Avoid Cost Traps

Hard - Requires significant effort Recommended

In the roaring ’80s and ’90s, stock returns averaged nearly 17% per year, and many investors assumed those days would last forever. But history shows that past returns—especially when driven by valuation changes—don’t predict the future. Today’s market sits at an 18× P/E, dividend yield near 2%, and modest real growth expectations of 2–3%. That points to total returns closer to 7% nominal, or about 4.5% real.

Assume your funds cost 2.5% annually. Suddenly that 7% target looks more like 4.5%, and after 2% inflation, you’re left with just 2.5% real return—barely keeping pace with living costs.

Monte Carlo simulations confirm that when net returns are low, high fees become even more destructive, consuming up to 60% of your real return. Behavioral research warns we often underestimate small drags on performance, but they compound mercilessly over decades.

The lesson? If you believe markets will deliver 7% before fees, focus ruthlessly on costs. Every quarter-percent you shave off your fund fees directly boosts your net return and expands your lifetime wealth.

Start by plugging today’s index valuation into a simple Excel model to project a 7% nominal return. Next, total up your fund costs—expense ratios, turnover, tax drag—and subtract. If your net forecast is under 5% real, rebalance now into ultra-low-cost index funds. This shift carves out every bit of wasted fee to cushion your future gains. Do it tonight.

What You'll Achieve

You’ll adopt a realistic investment outlook, avoid inflated return assumptions, and prioritize cost reductions, yielding a more resilient portfolio and lower stress.

Forecast Wisely and Cut Costs Aggressively

1

Set realistic return expectations.

Review the current S&P P/E multiple and dividend yield. Estimate future stock market returns at 7% nominal, 4.5% real over the next decade.

2

Recalculate true costs.

List your fund expense ratios, turnover costs, and expected tax drag. Subtract this total from your expected market return to see your likely net outcome.

3

Adjust your portfolio.

If your projected net return is under 5% real, shift more assets into the lowest-cost index funds, and reconsider high-cost active or sector bets.

Reflection Questions

  • What nominal return do I realistically expect over the next decade?
  • How do my total costs erode that forecast?
  • Which changes will raise my net return by at least 0.5%?

Personalization Tips

  • Retirement: Adjust your 401(k) target date allocations if your advisor still assumes 10% annual equity returns.
  • Small business: Scale back high-fee private equity commitments if they assume double-digit returns unlikely in current markets.
  • Crypto: Reassess your 5% crypto allocation if you model only 7% annual long-term equity returns.
The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns
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The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns

John C. Bogle 2007
Insight 7 of 8

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