Intrinsic Business Growth Always Wins Long-Term

Hard - Requires significant effort Recommended

Academic research dating back a century shows that the annual total return of U.S. stocks breaks down into two parts: investment return, which is dividends plus earnings growth, and speculative return, driven by changes in the price/earnings ratio. Over the period 1900–2005, the market returned 9.6% annually—9.5% from economics and just 0.1% from speculation.

Imagine a student charting two lines: sales revenue climbing steadily each year versus a volatile stock price line that spikes and crashes with every bit of news. The first is intrinsic value; the second is market emotion. Nobel laureate Robert Shiller calls these emotional swings the “excess volatility puzzle.”

In the dot-com bubble, P/E ratios doubled to 32, adding nearly 3% per year of speculative return. When the bubble popped, that gain disappeared. Behavioral science links this to herd behavior—when we see others buy, we buy too, amplifying price moves far beyond business performance.

By focusing on dividends and earnings growth—through a broad dividend-oriented or total market index fund—you cast your lot with the real economy, not the exuberant expectations market. Over decades, reality always wins.

You can start by pulling the past year’s statements and listing dividend yield and earnings growth rates against P/E changes. Recognize that only yield plus earnings growth drives your long-term real returns. Then shift more cash into funds or ETFs that emphasize dividends and broad earnings exposure, and away from funds built on hype. Give it a try tonight.

What You'll Achieve

Internally, you’ll develop an economic mindset that spots false market narratives; externally, you’ll align your portfolio with real business performance for steadier, predictable returns.

Separate Enterprise from Speculation

1

Calculate your portfolio’s yield.

List the dividend yield of each stock or equity fund you hold, and separately estimate your portfolio’s annual earnings growth rate.

2

Track valuation swings.

Note the P/E ratios on your holdings at the start and end of each year to measure speculative returns.

3

Compare growth vs speculation.

Summarize how much of your total return came from yield + earnings growth (economics) vs P/E changes (emotions), and adjust your strategy accordingly.

Reflection Questions

  • When have I felt overly excited by short-term stock gains?
  • How would focusing on dividends change my long-term wealth?
  • What steps can I take to ignore P/E noise moving forward?

Personalization Tips

  • Entrepreneurship: If your side-gig’s profit growth steadies, don’t sell the business when you hear a hiring buzz—isolate true earnings from hype.
  • Real estate: Track rent increases vs property valuation lift to see if you’re earning from cash flow or speculation.
  • Crypto: Compare your token staking yields and network usage growth against price swings to separate utility from hype.
The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns
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The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns

John C. Bogle 2007
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