The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns

Why simplest strategies consistently defeat Wall Street’s complexity

John C. Bogle

2007

8 Key Insights

About This Book

Discover a clear path to financial success in The Little Book of Common Sense Investing. You’ll learn why high fees, restless trading and gut-wrenching market timing quietly destroy your wealth—and how embracing straightforward, low-cost index funds puts you back in control. Packed with parables, data and hard-hitting logic, this guide reveals the surprising truth behind Wall Street’s complex offerings. Whether you’re saving for college, retirement or a dream home, you’ll emerge equipped to keep more of what you earn, stay calm when markets roar, and reap the real rewards of American business.

About the Author

John C. Bogle founded Vanguard in 1974 and pioneered the first index mutual fund in 1975. As chairman of the world’s largest mutual fund group, he earned a reputation for integrity, relentless advocacy of low-cost investing, and a gift for explaining complex financial ideas in plain English. His groundbreaking work has guided millions of investors and helped shape modern portfolio management.

Biggest Takeaway

By applying these commonsense principles you will: • Minimize hidden fees and boost your net returns immediately • Avoid costly emotional mistakes like chasing hot funds or timing the market • Harness the miracle of compounding by staying invested in broad market indexes • Cut your tax bill through smart fund selection and low turnover • Achieve peace of mind, knowing you’ve chosen a proven long-term strategy