Lead with will before resources to build resilience that money can’t buy

A regional retailer hit a revenue dip and the spreadsheet screamed for layoffs. The COO proposed a different sequence. First, they froze nonessential spending, paused a store remodel, and renegotiated shipping contracts. Then they pulled everyone into a short, candid meeting and laid out the numbers. Shelves clicked as a stocker restacked jars, and you could hear the HVAC hum. The COO said, “If we each take one unpaid week over the next quarter, we keep everyone.”

People had questions. How would schedules work? What about health insurance? Leaders had done the homework: insurance stayed, schedules were posted a month ahead, and managers took the first weeks. A cashier shared a micro‑anecdote later, laughing, “My grandma said, ‘We’re all in the boat. Grab an oar.’” Leaders increased floor walks, asked about obstacles, and cleared dumb rules that slowed work. They celebrated a supplier discount like a home run.

Sales stabilized. When the season turned, they brought hours back without re‑hiring. Turnover stayed low because people felt protected rather than discarded. The CFO noticed an unexpected upside: vendor reps offered better terms because the retailer’s team treated them well during the squeeze.

Will—the motivation, trust, and care inside a team—is an engine. Money is fuel. Research and lived experience show that strong will multiplies the value of scarce resources. It also survives shocks better. Putting will before resources isn’t sentimental, it’s strategic. You’ll still make hard calls, but you’ll do it in a way that strengthens the culture instead of hollowing it out.

List and cut nonpeople spend first, then explain the situation and math to your team. If you must cut, prefer shared furloughs or hour reductions with leaders going first, and keep benefits intact where possible. Increase daily care—clear obstacles and mark small wins—so morale stays intact. In the next upcycle, invest in training and reserves to widen your options when the next storm hits. Schedule that planning session now.